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Ben Elfrink, is the current Managing Director/CEO of First Aluminium Nigeria Plc with thirty years of experience in the Aluminium industry. In an interview with BUKOLA BABABUNMI, Elfrink, the Hollandborn Aluminium expert, express his love for Nigeria and the quality standard of First Aluminium products, amongst other things. Excerpts...


WHAT impact has your company made so far that made them get the Classic Africa Merit Award as Best Aluminium Company of the year?
Our name is a well known brand for best quality products in Nigeria.

A 400 level Mechanical Engineering student from the University of Ilorin, Jibola Bakare has joined the list of winners in the on-going Nokia Danfo Reloaded Competition as he received a cheque of N100,000 for having the highest score in the third round of the Nokia Danfo Reloaded Competition.

Speaking at a brief prize presentation held at Nokia's office, Planning and Analytics Manager, FikayoAremu, thanked the customers for taking their time to participate in the competition.“This is one way Nokia is encouraging the development of local apps within the region, also driving more traffic to the Nokia store and of course a way of rewarding our customers in Nigeria,” he said.

NIGERIA'S most innovative and fastest growing mobile service provider, Etisalat, has announced the launch of easyadz, a unique permission and preference-based mobile advertising service, in collaboration with Alcatel-Lucent (Euronext Paris and NYSE: ALU).

This service which was launched at a press conference held at the Oriental Hotel Lagos allows customers to “opt-in” to receive advertising messages and marketing offers from their most valued brands.

AS a way of identifying with its teeming Customers, Tantalizers Plc, Nigeria's foremost Quick Service Restaurant, Rewards Customers with its  2012 National Promotion tagged 'Easy Win' Promo.

According to the Executive Director, Marketing/Franchise, Mr. Olumide Ale, this year's promotion which runs from July through the month of September  is one of Tantalizers' way of showing appreciation to its loyal Customers while, also tying it in with its philosophy of passionately keeping the promise of 'every bite, a promise kept'. This is reflected in the season relevance gifts on offer across the nation. The promo modalities would ensure that a lot of customers win these items.

NIGERIA’S most innovative telecommunications company, Etisalat has come out with a new blackberry plan for its subscribers. The new Blackberry Voice Plan offers subscribers a national call rate of 20k/sec from the very first second with no daily access fees. As part of this launch, Etisalat is also offering a consumer promo tagged “Blackberry 2 for 1 promo” that rewards new Blackberry users who activate their BB Voice Complete or BIS Voice monthly plans for two consecutive months with a third month free subscription. This promo is an opt-in promo and will run between July and September 2012.

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