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Back You are here: Home Trends Arts Arena FRESH DISCOVERIES: Richest artistes: Tuface, tops the list

FRESH DISCOVERIES: Richest artistes: Tuface, tops the list

It is axiomatic that good things come to those that believe in them selves. The sacrifices of the Tuface Idibias and Omotolas of this world are finally yielding fruits. The time is now ripe and their house hold name status is now bringing the corresponding benefits as world class brands compete for their signatures and politicians look for

creative ways to spend looted monies. Nigerian artistes are carefully positioned to be at the receiving end for cash inflow and mouth watering patronages. EDIALE KINGSLEY looks into the pockets of these celebrities to see their financial worth.


MANY wonder how the man from Benue state does what he keeps doing. The story of Mr. Innocent Ujah Idibia is that of grass to grace. For the many fans of the music superstar they just can't get enough of the lyrical idol they have come to name Tubaba. Perhaps it's the fact that Tuface isn't showing any signs of slowing down that marvels us more. Today many call him the captain of modern Nigerian music talents or the living legend that bridges the eras of old and new Nigeria sound. Whatever you choose to call Mr. Innocent Idibia Ujah will never be an hyperbole. He remains one of the best music exports Nigeria has ever produced. Tuface, with over 16 years in the music industry, has remained humble and down-to-earth.
From Kora Awards, Channel O Music Video, MTV Europe Music, MOBO, MTV Africa Music to BET Awards; Tuface has won virtually every national, continental and international music award on offer for African artistes. The former member of the band, Plantashun Boyz, is said to be among the richest artistes in the industry. With two platinum records in his kitty, Tuface is speculated to be worth about N550m.
This however comes as no surprise as he has had endorsement deals with brands like Guinness, which earned him N20m and Airtel, which earned him N22m. He also earned N30m from the producers of Phat Girls movie, and charges between N4m and N5m for shows. Its heavy bulks like these and a very acidic humility that he possesses that's keeping him relevant.
Don't get it twisted though; the true reason behind his steady rise is his handsome face, out-of-the-world voice and funny gestures. These traits put him on top the map.
Following closely at number two is the screen goddess, Omotola Jalade. She's crested as one of the most decorated actresses in Africa. Omotola scored a bygone when she made it to TIME magazine's 2013 edition of the “100 Most Influential People in the World”. Her TV reality series, “Omotola: The Real Me” generated a landmark viewership on M-NET's Africa Magic when it debuted, and the mother-of-four is now warming up for international break. The star actress and UN ambassador recently sealed a multi-million naira deal on her last birth day celebration. The singer is now the face of BO-16, a hair relaxer and hair care company- Ghandour cosmetics Limited. Omosexy also got Hollandia milk's earnings. As at 2011 she was reportedly worth 53 Million Naira (net-worth).
Geneveive Nnaji is one of the smartest women on the planet. Her brains and beauty gets the best of her as seen in the way she handled the telecom deals. She wasn't going to settle for the 50million naira global communications deal her colleagues scrambled for, but she did put her ink to paper when Etisalat brought her desired figure. This Nollywood queen is smiling all the way to the bank with her latest endorsement deal with telecommunication company, Etisalat Nigeria. The actress was unveiled as the company's newest brand ambassador alongside actor Hakeem Kae-Kazim.
Genevieve's deal is alleged to be worth N100 Million and she will be the face of Etisalat's brand new mobile package “Easy Flex”. This isn't Genevieve's first endorsement deal, although it's her first major deal. In the past she had been the face of cosmetics brand MUD Cosmetics & Coscharis Motors as the face of luxury SUV “Range Rover Evoque” in Nigeria. She was also recently endorsed by Amstel alongside Chelsea footballer, Mikel Obi.
Banky W, also known as Mr. Capable signs deal with his official name. Bankole Wellington. He makes the bulk of his wealth from gigs. He is said to charge between N2.5m and N3m per show and performs three to four times in a week.
He is a brand ambassador of Etisalat, one of Nigeria's telecommunications giants, where he featured in their popular commercial, 0809ja for life. He also featured in Coca Cola-Nigeria's World Cup theme song and Microsoft's Anti-cyber Crime Initiative. He is also hooked up with Samsung Mobile. However his business sense and his impeccable ability that spotted the gold in wizkids did more good for him and his EME record label. Today he stands without his money making machine a.k.a wizkid but he has since become a full time artiste himself, shunning out hits after hits to ensure he stays relevant on the game.
D'banj is one of the hardworking music star in Nigeria that benefited from the partnership with don Jazzy. The former Mo'Hits artiste, Dapo Daniel Oyebanjo, popularly known as D'Banj, signed a new endorsement deal with Globacom Nigeria.
This is D'Banj's second endorsement deal with the telecommunications company; the first ended in 2010 with the artiste's refusal to extend his 2008 two-year contract. Although the exact amount agreed on was not made public, there is speculation that it is a jaw dropping sum and that it is most likely the priciest endorsement signing in 2013. The singer who has a penchant for making money, has a deal running into millions with Chris Aire, as the face of his watches and another one with UAC Foods.
He collects between N5m and N7m as performance fee for local gigs. His first deal with Glo was said to have worth more than N70m while speculations are rife that his current deal with the telecom giant is in the region of N120m. just when you think he has done quite enough in music, he diversifies into agriculture and his newly launch Koko Garri is raking in new numbers and he plans to launch more agricultural products.
P-Square is the most prosperous music group in Africa. The singing and dancing duo, Peter and Paul Okoye, are unarguably among the richest in the industry. They won the KORA award for Best Africa Artiste 2010. The award came with $1m (N150m). Shortly after, the duo got an endorsement deal with Globacom telecommunications worth about N240m for four years. Their American tour of seven cities earned them a whopping $1m (N150m). Their new deal is worth much more.
Since his highly successful 2012 monster hit single 'Kukere', it has been one hit after another, one award after another and one endorsement contract after another for the once impoverished singer. The pop singer recently closed a deal reportedly worth N35 million with mobile phone manufacturing company, SOLO Mobile. According to his publicist, Wildflower PR, the deal was iced with a brand new 2014 Prado SUV. Earlier in May 2013, the 27 year-old singer was lucky enough to have been included in MTN's swoop of some of the major players in the music industry, becoming one of the company's highest paid brand ambassadors in a N40 million deal. Zinox Technologies Limited, manufacturer of Nigeria's first internationally certified branded computers was looking for a face to represent its brand, guess who quickly came to mind? None other than the rave of the moment, Iyanya. The Leo Stan-Ekeh owned tech-company put pen to paper, inked a deal and made Iyanya N56milion richer.
Others who have put pens to paper include Rita Dominic who was snapped up a couple of weeks ago by Keystone Bank Plc; Tiwa Savage has a mouth-watering deal with Forte Oil and Gas, MTN, Pepsi, among others; Wizkid, Hafiz Oyetoro, Mike Ezuruonye, Stephanie Okereke and a host of others are enjoying a new lease of life as brand ambassadors with millions of naira in their pocket. Surely life is good.

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